A few days ago, while reading an article about the rise of made-for-TikTok brands, I came across a statistic I’d seen a couple times before, but had never really paused to interrogate: Gen Z, according to McKinsey, accounts for 40% of consumer spending.
Garbage numbers
A few days ago, while reading an article about the rise of made-for-TikTok brands, I came across a statistic I’d seen a couple times before, but had never really paused to interrogate: Gen Z, according to McKinsey, accounts for 40% of consumer spending.